Fitness legend Princess Hicks has always been ahead of her time. Coined as one of the original driving forces in the nationwide fitness movement of the 90s, Princess was an
original “Tae-Bo” Pioneer and world-renowned Billy Blanks packed out gymnasiums strong in the Dallas Fort Worth Texas Metroplex.
Before social media, her sold-out classes were powered only by word of mouth. Every Tuesday and Thursday, you could find her and 50+ captivated, inspired patrons sweating pounds away weekly. It wasn’t long before her electrifying energy exploded in popularity and became syndicated through her “Crush,” a groundbreaking cable Fitness TV show produced at one of the first 24-hour Fitness Clubs.
However, she is passing the torch like all great things in history. This extraordinary legacy is now evolving with her son, Antjuan “Tjuan” Hicks, at her side.
The cultivation of this young trailblazer began as a toddler, peeking through the daycare window to watch his mom command gym floors with electrifying routines. Raised in a world of health and movement, Tjuan eventually worked at the original Gold’s Gym, further cementing his passion for fitness. Tjuan, however, didn’t follow in his mother’s footsteps—he forged his path! With a background in mechanical engineering, he approaches fitness with a strategic mindset, combining his technical skills and passion for building innovative solutions that inspire others to now “LIVE FIT.”
Together, Princess and Tjuan are redefining fitness for a modern audience. Their latest venture, I Liv Fit, is set to launch a digital hub in January, showcasing all things health and wellness. The platform will feature:
Expert fitness trainers
Digital products
Stylish clothing and cutting-edge fitness equipment
Reviews of the latest fitness and wellness products
Model Ambassadors
Online Workouts
Pop-UP FIT EVENTS & MORE!
But that’s not all. I Liv Fit will launch a new “FIT-NOMENAL Woman” program in 2025 tailored for mature women navigating their fitness journey and reinvigorating their youthful, energetic spark. Their “Goddess in Training” program will guide women toward vibrant health and vitality. The program will be available nationwide through digital and virtual platforms and in-person offerings provided in the Dallas-Fort Worth area.
With Tjuan, the strategic thought leader behind I Liv Fit, they plan to scale the platform globally to one day be known as the “Amazon of Fitness.” With his mother’s influence and forward-thinking approach, I Liv Fit is more than a brand—it’s a Fitness movement virally spreading throughout the nation.
A-list Branding is partnering with I Liv Fit to launch their digital hub for all things fitness! (A-List Branding Services) will also help fitness professionals elevate their digital presence on the new I Liv Fit Site.
The Hicks duo’s mission is clear: to inspire people of all ages to embrace a healthier, more fulfilling lifestyle. Whether through their engaging Instagram, YouTube, and TikTok content (which have amassed over 15 million views) or their cutting-edge programs, Princess and Tjuan are helping the world live fit, one step at a time
Join the iLivFit movement (iLivFit Contact Page) and follow their journey as they combine Princess's legacy and Tjuan’s visionary leadership to create the future of fitness and wellness.
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